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Would you love to get your products into local or regional shops and boutiques? Or do you dream of bigger wholesale opportunities? Either way, exhibiting at a trade show brings you face-to-face with buyers who are looking for new brands to feature in their stores. But what's involved? How do trade shows actually work? Jim is here to answer these questions.  Jim Cermak is a trade show trainer and consultant who helps businesses make more money at their shows and events. He’s also the host of the Trade Show University podcast where he and expert guests help exhibitors and show planners get better results. Jim understands the investment of money, time, and resources is huge and we need to make these shows work! How To Attend Trade Shows To Get Wholesale Accounts Here's what you'll learn in this episode ... The biggest mistakes small businesses make around trade shows One crucial goal you must track when attending a trade show The key to knowing what people need and what they’re looking for How to m