Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

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Sinopsis

How to and Coaching for the Handmade Community | Artisan Entrepreneurs

Episodios

  • 340 – All About Google Analytics for Small Business with Chris Mercer of Measurement Marketing

    16/10/2021 Duración: 01h08min

    Okay, creators - it's time to engage your left brain. Because today, we're talking about Google Analytics for small business. But don't worry, my guest today is a master at explaining things in an easy-to-understand way. Chris Mercer, the co-founder of Measurement Marketing, is a sought-after measurement marketing expert. He’s been helping marketers, marketing teams, and agencies plan out what’s important to measure in their marketing, build measurement systems (using https://tagmanager.google.com/#/home (Google Tag Manager) and https://analytics.google.com/analytics/web/#/ (Google Analytics)), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. Mercer has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. He speaks at some of the top conferences in the industry such as Traffic & Conversion, Social Media Marketing World, and Content Jam. BUSINESS BUILDING INSIGHTS Make sure that

  • Tips & Talk 32 – 4 Time Saving Strategies to Curate Social Media Pics

    13/10/2021 Duración: 16min

    I think you'll agree that a lot of time is spent on social media. In some cases too much time and it takes away from doing other important projects that will advance your business. The balance is hard to find. Here are four strategies to make taking and resourcing social media photos less time consuming. Imagine having just the right photo at your fingertips without you having to drop everything to make that happen? Here's how! Join my https://www.facebook.com/groups/GiftBizBreeze (FREE Gift Biz Breeze FB Community) where you'll have the chance to learn and hang out with other inspirational makers just like you. If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunw

  • 339 – 5 Fun and Effective Ways to Attract Sales with Sophy Lakshmanan of Miss Paper Craft

    09/10/2021 Duración: 47min

    One thing every small business owner thinks about is how to attract sales. Today's guest shares 5 fun and effective ways she attracts sales to her handmade craft business in a fun way. Tune in to hear her tips and tricks. Sophy is the face behind Miss Paper Craft, a Paper Quilling store, making intricate jewelry, ornaments, and keepsake dolls. She paper quilled as a hobby when she lived in India, making gifts for friends and family. After moving to the US, she noticed that Paper Quilling wasn’t widely known here and saw this as an opportunity. She now shares the paper quilling experience through her jewelry, DIY craft kits, and online classes. Those of you who are regular listeners will remember Sophy from https://giftbizunwrapped.com/episodes/how-to-start-a-craft-business-from-home (episode #313) which aired last April. A lot of opportunities have come her way in such a short time so I wanted to have her back on to share her newest exciting experiences.   BUSINESS BUILDING INSIGHTS Let people to

  • Tips & Talk 31 – How to Start Your Own Mastermind Group

    06/10/2021 Duración: 16min

    Masterminds. Perhaps you've invested in one before that included a professional moderator and was timebound - a few months or even a year. These is the traditional structure of a formal mastermind. I'm talking today about how you can create your own local mastermind group. It brings a level of support that will prove to be a powerful resource to move your business forward. And it's free! I've also created a blog covering all the points I bring up in the podcast. To read or print this out for your own mastermind development use, you can access it https://giftbizunwrapped.com/how-to-create-your-own-free-mastermind-group/ (here). Join my https://www.facebook.com/groups/GiftBizBreeze (FREE Gift Biz Breeze FB Community) where you'll have the chance to learn and hang out with other inspirational makers just like you. If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, i

  • 338 – Subscription Box Creation and Participation with Eric Musick of Louis and Léa

    02/10/2021 Duración: 53min

    What does it really take to get into subscription box creation and participation - and succeed? Today's guest is sharing exactly how he does it. Eric is first and foremost a proud husband and father of five beautiful kids (four boys and one girl). But he's also the co-founder of Louis and Léa, a subscription box for expecting and new moms, filled with products made by small businesses and local makers. Eric is also the host of The Subscription Box Show. A podcast dedicated to the subscription industry. He interviews the world's top subscription box founders and industry-leading tools.   BUSINESS BUILDING INSIGHTS Get out of your comfort zone and push yourself to do things you are not comfortable being a part of. Have new experiences that will activate the creative side of you. There's enough business for everyone. You just have to separate yourself by doing different things. Start by https://giftbizunwrapped.com/episodes/elainekuckertz (having the idea), do market research, study your compet

  • Tips & Talk 30 – First Steps to Creating Your Brand

    29/09/2021 Duración: 15min

    This is the first activity most new business owners jump into - naming the business and then creating a logo and brand colors. That makes sense because it's what you see as a consumer and how you identify other businesses. So naturally it's what you gravitate to as the necessary starting point. Perfect. But don't spend too much time here. In this episode you'll get direction on the important first three steps to your branding and then where your focus should go next. It's the NEXT step that will get your business on track to bringing in sales. Join my https://www.facebook.com/groups/GiftBizBreeze (FREE Gift Biz Breeze FB Community) where you'll have the chance to learn and hang out with other inspirational makers just like you. If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators l

  • 337 – Look : Pinterest Ads! with Laura Rike

    25/09/2021 Duración: 57min

    Please welcome Pinterest expert Laura Rike back to show us exactly how to run Pinterest ads that will help build your handmade business. As a Pinterest Strategist, Laura helps high-performing business owners & content creators implement content growth plans, outsource their visibility, and steadily grow their monthly revenue. All without tantrums over tech and trading sleep for success. She describes herself as a quirky, spunky, social butterfly who values open, honest relationships in every area of her life. She’s also the mother of two boys who are the center of everything. Ready to learn how to run Pinterest ads for your craft business? Let's dive in! How To Run Pinterest Ads Pinterest ads can be more direct than Facebook ads, for example, because it's all about behavior instead of general demographics. Get Started With Pinterest Advertising Make sure you have a business https://giftbizunwrapped.com/episodes/how-to-use-pinterest-for-business (Pinterest account). You won't be able to do ads o

  • Tips & Talk 29 – How to Manage Through a PR Crisis

    22/09/2021 Duración: 12min

    You may never encounter a PR crisis. But if you do, response time and properly addressing the issue are key to upholding the reputation of your business and retaining your sales growth. Spoiler Alert: Sometimes it's best not to do anything. Find out step by step how to analyze the situation and determine if and what the right actions are so you can smoothly move through what is always an uncomfortable situation. Join my https://www.facebook.com/groups/GiftBizBreeze (FREE Gift Biz Breeze FB Community) where you'll have the chance to learn and hang out with other inspirational makers just like you. If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate Thi

  • 336 – Maximize Your Online Selling Options and Get More Sales with Springbot

    18/09/2021 Duración: 01h01min

    There are so many online selling options these days, it can be overwhelming to keep track of it all. Socials, email marketing, blogging, advertising, and more. That's why today, we're looking at a way to manage all those moving parts in a single all-in-one platform. Springbot enables growing eCommerce businesses to manage their http://giftbizunwrapped.com/episodes/email-marketing-process (email marketing) and paid advertising in a single platform. Georgia started at Springbot as an onboarding manager on the customer success side. In that role, she helped e-commerce businesses navigate the platform and consulted with them on marketing best practices. Today she’s a lead senior account manager, working closely with clients to ensure they are maximizing the features available to them on the Springbot platform. I learned about this program through one of my Makers MBA VIPs – shoutout to Shelia of Heavenly Treats 4 You. Once I researched Springbot, I knew I should bring this option to your attention, too. So he

  • Tips & Talk 28 – Let’s Talk About Revenue Generating Tasks

    15/09/2021 Duración: 15min

    Not all tasks are created equal. As you know, it's easy to get distracted and without even knowing it, go down the social media rabbit hole - or any other number of daily activity "fillers" that don't produce results. Today I'm going to define and give examples of revenue producing tasks. We'll talk about why they're important and how to ensure you do some of these every day. It's in this way your energy and time spent in your business will bring in new customers and sales. Join my https://www.facebook.com/groups/GiftBizBreeze (FREE Gift Biz Breeze FB Community) where you'll have the chance to learn and hang out with other inspirational makers just like you. If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so righ

  • 335 – Meet NBC’s “Making It” Master Maker Adam Kingman

    13/09/2021 Duración: 44min

    I'm so excited to share this week's episode. My guest is Adam Kingman, the most recently titled Master Maker. It's fun to hear all about behind the scenes of the show, of course. But the goal of this interview is to help YOU be a winner, too. By taking away ideas and inspiration you can apply to your business. So, let's meet Adam, the winner from Season 3’s “Making It” show hosted by Amy Poehler and Nick Offerman. Adam is an industrial designer and creative director from Lake Tahoe. Growing up, the mountains were his playground, influencing his stewardship of the planet and resourcefulness of craft. With recycled and retired materials, Adam is a modern-day MacGyver, using design thinking to create simple, intuitive solutions. Outside of work, Adam loves to write stories, direct short films, and explore the Sierras. Adam believes we’re all just kids at heart and imagination is our finest resource. His dream is to be a Disney Imagineer and someday a design professor.   BUSINESS BUILDING INSIGHTS E

  • Tips & Talk 27 – The Sales Channel Panel

    08/09/2021 Duración: 11min

    The Sales Channel Panel is the strategy that is key to maintaining sales and managing through any crisis or unforseen selling challenge. It includes all the elements for getting visibility, communicating your messages and bringing in orders. In this episode I give an explanation of the strategy including all the elements and how it works. Join my https://www.facebook.com/groups/GiftBizBreeze (FREE Gift Biz Breeze FB Community) where you'll have the chance to learn and hang out with other inspirational makers just like you. If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate This Podcast) https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id98632

  • 334 – An Inside Peek at Growing a Handmade Product Business with Yuliya Wolf of Wolf Leathers

    04/09/2021 Duración: 52min

    Wondering how to start a handmade business that will fit into your life? Then you'll love today's episode because my guest shares how she figured out how to create a work studio at home, work with her spouse, and make it all fit into their lives. Yuliya is the owner and maker of Wolf Leathers alongside her husband, Ari. All of the leather used is the finest quality oil-tanned leather from Wisconsin. Working out of their farmhouse, Yuliya and Ari have converted several bedrooms into a work studio. This allows their entire product to be made out of our home. Yuliya believes everyone can express themselves in a unique way by embracing their imperfections. They represent this in their products by incorporating imperfections and brands from the leather into their work, giving each product extra uniqueness, just like each one of us.   BUSINESS BUILDING INSIGHTS Be genuine when selling. Avoid being pushy and aggressive. Continue to create unique products that people haven't seen before to keep them in

  • Tips & Talk 26 – What NOT to Do with Your Logo

    01/09/2021 Duración: 11min

    Your logo is the front and center asset for your business. Most likely it includes the company name, special colors that define your vibe and an image that pulls it all together. You've given it a lot of thought and worked hard to make sure it's absolutely perfect. So now you want to show off your logo everywhere, right? Wrong! There are some do's and don'ts for where your logo should appear and that's what I address in this episode. You'll also find out all the places your logo should go and the one place it absolutely should NOT appear. Let's do this right. Join Our FREE Gift Biz Breeze FB Community https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses

  • 333 – From Firefighter to a Quilting Empire with Brandy Maslowski

    28/08/2021 Duración: 52min

    Ready for a feel-good journey full of twists and turns? I can't wait for you to meet today's guest, who transformed herself from a firefighter to a fiber and quilting business success story. Brandy is a quilt art teacher, speaker, judge, and author of Kristy’s Quilt. Her business Quilter on Fire explores the texture, color, and boundless possibilities of fabric with her passionate quilting community. Brandy travels the world to educate, speak and ignite creativity with the tagline 'More Joy, Less Overwhelm,' and hosts her weekly podcast sharing the stories of inspiring quilt professionals.   BUSINESS BUILDING INSIGHTS Take that one step forward especially http://giftbizunwrapped.com/episodes/take-control-of-your-fear (if you're afraid) because that fear probably means you're going in a direction that's really exciting. Stay connected with your community and your audience in a way that really supports them. What brings you the most joy is what you really need to do. Do what you love and just

  • Tips & Talk 25 – Let’s Rank Your Confidence Level

    25/08/2021 Duración: 13min

    Certainly this varies from day to day and in different situations, but having a solid level of confidence overall is necessary in order to be a successful business owner. Small handmade product businesses in particular need a leader who projects confidence. You are the focal point as the maker right beside your fabulous products. Pulling from a talk by https://thepersonalgiftbasket.com/about/ (Lisa Paden) at the https://thegiftdesignersconference.com/ (Gift Designer's Conference), let's talk about 5 Traits of Low Confidence and how to address these obstacles to get the results you're seeking. Here are the traits we'll address: Doubting your abilities Feeling ilsolated Running from challenges or taking risks No self grace Upgrade your ranking in these areas and you'll see an impact on your sales and happiness! Join Our FREE Gift Biz Breeze Facebook Community https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze) If you found value in this podcast, make sure to subsc

  • 332 – Expanding on “The Secret” with Law of Attraction Expert Bob Doyle

    21/08/2021 Duración: 01h01min

    Bob Doyle is best known for his contribution to the global phenomenon film and book “The Secret,” as a law of attraction expert. Boundless Living, Inc. has been in the business of helping people create lives they love using Law of Attraction principles and the science of Neuro Plasticity since 2002. Through online programs, speaking, training, and coaching programs for groups and individuals, Bob Doyle helps people get clarity on their vision and then shows them exactly what to do to make that vision a reality. He has been teaching these principles through programs, live events, podcasts, live streams, coaching, writing, and even virtual reality, since 1998. He is driven by his passion for creative self-expression and his work is heavily focused on helping people decide who they want to be and how they want to express themselves. Bob believes that all of this should be the MOST fun and creative endeavor we can ever undertake if we will only allow it to be so.   BUSINESS BUILDING INSIGHTS It's nev

  • Tips & Talk 24 – Competition! Now What?

    19/08/2021 Duración: 13min

    Oh no! A competitor encroaches into your "territory" and your first thought is that all is lost. They must be so much better than you - with a higher quality product at a lower price. Please press the pause button. Let's take the emotion down a level and talk logically about what to do in this situation. Because it's inevitable. We all encounter competitors on a regular basis. Everything will be just fine and I think some of my suggestions will surprise you! CONNECT with me here: https://www.giftbizunwrapped.com/ (Website) | https://facebook.com/giftbizunwrapped (Facebook) | https://instagram.com/giftbizunwrapped (Instagram) JOIN our https://facebook.com/groups/giftbizbreeze (FREE Gift Biz Breeze Facebook Group) specially for handmade product makers. SUBSCRIBE to the podcast so you automatically receive your new episodes right when they air - no waiting! https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts) | https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53

  • 331 – Instagram for Beginners with Allison Scholes of Boss Lady in Sweatpants

    16/08/2021 Duración: 48min

    IMPORTANT ANNOUNCEMENT For 4 weeks beginning next week, the podcast will be published on Saturday instead of Monday to hopefully be more convenient for listeners. After this test, I'll review and decide if the change stays or goes. Let me know what you think. Now, on with this week's episode. Instagram can be a powerhouse of connection and traffic for your business. But if it just feels too complicated, today's episode is for you. We're breaking down the basics of Instagram for beginners so you can finally get started with this key social platform. Today, we are joined by Allison Scholes. And you're going to love the name of her company - are you ready? Boss Lady in Sweatpants. So perfect, right? Allison helps mompreneurs build their Instagram presence through coaching, creative copy, and content. On her podcast called Social Media for Mompreneurs she guides busy moms on how to build their brand online in just minutes a day. Even when those minutes are super hard to come by. Allison believes social m

  • Tips & Talk 23 – Fail at Failure

    12/08/2021 Duración: 08min

    It often looks like brands you admire have had a smooth path to get the attention and business success they enjoy today. It's just not true. Every company goes through struggles, deadends, disappointing results and yes, failures to get to what you see today. But you don't see them because they don't share the backroom stories. That's where the illusion of perfection comes from ... and our misperception that these things don't happen to others. They do. In today's show, I emphasize this point and present steps you can take to eliminate the emotional attachment to "failures." The truth is, only by failing will you find the path to your successful profitable business. CONNECT with me here: https://www.giftbizunwrapped.com/ (Website) | https://facebook.com/giftbizunwrapped (Facebook) | https://instagram.com/giftbizunwrapped (Instagram) JOIN our https://facebook.com/groups/giftbizbreeze (FREE Gift Biz Breeze Facebook Group) specially for handmade product makers. SUBSCRIBE to the podcast so you automatically

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