Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

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Sinopsis

How to and Coaching for the Handmade Community | Artisan Entrepreneurs

Episodios

  • 418 – The Farewell Episode

    15/04/2023 Duración: 14min

    Yes, you're not seeing things. This is the last episode of the Gift Biz Unwrapped podcast. Over these last 8 years and 545 episodes, we’ve covered every topic currently out there that applies to starting and growing a handmade product business. We’ve heard from amazing expert guests who didn’t hold back with their knowledge and expertise. We’ve also heard the experiences of small business owners just like you in all phases of development. Startups and established businesses alike have valuable stories to share. Lessons to learn from or points that bring us back to the basics that often get lost over years in business. All this guidance is still accessible to you anytime … which is one of the beauties of podcasts. I’m proud of the library of content that’s been created here. Most of it is evergreen, meaning it stays relevant over time. That was my goal from the start - to build up this resource bank of knowledge for you. In this episode, I review everything available to you and how to access it all as yo

  • Tips & Talk 110 – 32 Questions

    12/04/2023 Duración: 09min

    I’ve heard it said that the answers you seek in life are only as good as the questions you ask. Because so much goes on in our heads, sometimes our thoughts are trying to answer the wrong questions. Or you get in a brain spin and ideas go round and round randomly without even attempting to answer a specific question. To make some sense of this random thought behavior, I decided to put together sets of questions to ask that will help reflect on your handmade product business journey. Some won’t apply to you at all, some you’ve got covered and some may poke at you and perhaps make you uneasy. The best way to work through this is to listen to the entire podcast first. Then go back and write down the questions that resonate with you the most or the ones that you know deserve some time to ponder. Resources Mentioned in this Episode Gift Biz Unwrapped Podcast Resource List Inspired! Daily Planner CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | 

  • 417 – The Role of Your Website in Your Handmade Product Business

    08/04/2023 Duración: 26min

    What is the role of your website in your handmade product business? Let's talk about this, because my answer may surprise you. The biggest misconception of eCommerce is the idea that putting up a website is the “do all, end all” of getting sales online. In reality, it’s just the beginning. Many people are shocked when they put so much time into getting their website set up, and designing the perfect layout before finally pushing the live button … but no sales come in. This situation is one I'm often asked to talk about at trade shows. Given that, I decided to record an audio version of my presentation on the purpose of your website, so you can take advantage of this information, too. My goal today is to get you thinking about your website and overall online presence in a whole new way. The Role Of Your Website In Your Handmade Product Business In this episode, you'll hear ... Your overall approach to marketing + 6 different channels you can use The true purpose of your website How your website is y

  • Tips & Talk 109 – The BEST Thing You Can Do to Increase Your Sales

    05/04/2023 Duración: 08min

    There are lots of ways to increase your sales but today I’m going to tell you what I believe to be the number one thing you should be doing to see your orders increase. What I have to say is going to be controversial because it goes against natural inclinations. It will feel like you’re wasting time on something small that will barely move the needle. Except you’ll think differently when you see the results. Resources Mentioned in this Episode Content for Makers Inspired! Daily Planner Start with Confidence Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like you find the show and build their businesses too. You can do so right here: Rate This Podcast

  • 416 – Raise Your Radiance to Raise Your Revenue with Angela Jia Kim

    01/04/2023 Duración: 58min

    Today's episode is guaranteed to bring more beauty and richness into your life. This show is a special one because it brings two different but connected messages your way. An inspiring start-up story that illustrates just how far you can go starting from your home. We also explore the ancient Korean belief about health and wellness. You'll get an inside look into self-care tips to enhance your inner and outer beauty, which then shines onto all areas of your life. Angela Jia Kim is the founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals. She’s also a former international, classical concert pianist. Called “the unexpected beauty virtuoso” by MindBodyGreen, she created her award-winning skincare products in her kitchen, becoming an accidental entrepreneur. This led to a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance. Angela has led hundreds of women empowerment workshops and her Savor Beauty Sel

  • Tips & Talk 108 – Do You Have the Next Big Idea?

    29/03/2023 Duración: 12min

    I wish I would have thought of that! Or maybe you did, but now someone else has actually turned your idea into a product and it’s catching the world by storm. The old saying is true, ideas come a dime a dozen. But they don’t mean anything unless you take action. It’s the person who stops in their tracks and makes a decision to claim the new idea and follows-through with its development who is the winner. Towards that end, I’m going to share with you some ways, categories if you will, that are the foundation for creating ideas that can turn into profitable goldmines. Mentioned in this Episode Content for Makers Inspired! Daily Planner Start with Confidence Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. CONNECT with me here: Website | Fa

  • 415 – Lighten Up Your Email Copy for More Opens and Sales with Liz Wilcox

    25/03/2023 Duración: 01h03min

    Today’s show might just be the game changer you’ve been hoping for if you know you should send regular emails but that’s where it ends. You tell yourself you’ll get to it in the future and then bump it back week after week until it finally drops from the list. Or you’ve sent out a few emails, maybe even years ago, and just couldn’t make the connection with the effort put into results that make it worth it. This all changes right now! Liz is here to present a fresh approach to email marketing. You’ll hear why it can bring in additional sales and how to make it so much easier than you’ve been approaching it in the past. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist who shows small business owners how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built her third business into a multip

  • Tips & Talk 107 – The Truth (Illusion) About Growing Your Business

    22/03/2023 Duración: 11min

    This desire to stretch for more and more has been ingrained in us over the decades. The thinking that bigger is better. You were exhilarated when you made your first sale. And from there the focus was on getting another sale … and then another one. And when that happens, then you start thinking about how you can grow even faster and bigger. Always looking for that next level. Think back to why you started your handmade business. It’s because you love the act of making. Doing more of that and seeing others enjoy your products is a beautiful vision. Reality is slightly different however, and by thinking ahead about how you’ll manage the changes (or to what level you want your business to evolve) can keep it a business you love. Resources Mentioned in this Episode Gift Biz Unwrapped Podcast Resource List Inspired! Daily Planner Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to ge

  • 414 – A New Look at User Generated Content with Lauren Schwartz

    18/03/2023 Duración: 49min

    Do you know what user-generated content is and how can it help you in your handmade business? User-generated content deserves more attention because understanding and utilizing this content creation strategy can help you more easily create customer communications and add depth and variety to the messages you send out. The beauty is, user-generated content can be used in all touchpoints from social media posts, to email content and even what you include on your website. To be honest, I entered into this discussion with the idea that we were talking about one thing, and Lauren expanded the topic by defining User Generated Content in a much broader way. So, you’re getting both what I expected to cover and more! Lauren is a thought leader in producing profitable creative strategies for eCommerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passion lies in generating top-performing ad creatives. She’s personally led the creative strategy for top brands s

  • Tips & Talk 106 – A Different Way to Look at Your Competition

    15/03/2023 Duración: 09min

    Competition is not something you need to fear. There are actually advantages to being in a well-known and established industry. I explain why and how to look at your competition differently. The emotion and feeling of discomfort comes up when you don’t have a plan to tackle competitive situations. Here’s why competition is a good thing and what you can do to be the star when in the midst of all the others. Resources Mentioned in this Episode Inspired! Daily Planner Start with Confidence Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things

  • 413 – Email Marketing Strategies to Increase Sales with Laura and Adam of Pink Leopard

    11/03/2023 Duración: 54min

    By now, you've probably noticed the uptick in people talking about the importance of email marketing. That's because (dare I say it?) email is even more important than social media! In fact, email is your key to predictable and growing monthly sales. It’s one thing to understand the importance of email in theory but another to know how to use it to your advantage in your business. Thankfully, today’s guests are going to shed light on this with concrete direction on the “what” and “how." Plus - my huge pet peeve - Laura and Adam answer the question about whether you should sell in each and every email you send. I’ll tell you the answer right now … No … and Yes! Laura and Adam founded and have co-directed Pink Leopard, an eCommerce growth acceleration agency, for the last 8 years. They're driven and passionate about getting under the skin of eCommerce businesses, helping them grow to 7 & 8 figures. Laura also has her own eCommerce store. She understands every aspect of running a successful online store

  • Tips & Talk 105 – The Power of Being Likeable

    08/03/2023 Duración: 08min

    Being likeable. Sometimes that’s all you need to make a sale. And if you describe yourself as an introvert, this is a reason to push past this self-limiting label. Because you have no chance of being likeable if someone doesn’t have the ability to get to know you. 95% of buying decisions are made based on emotion. Neuroscience confirms it. Given this, why do we focus so much on talking about all the specifics of our products if we haven’t even been asked? Why not just be friendly and welcoming when you meet someone in your booth for the first time? That takes a lot of pressure off, doesn’t it? Remember that going to craft shows is a form of entertainment for those attending. Let’s talk about how to use this to your advantage. Resources Mentioned in this Episode Gift Biz Unwrapped Episode Reference Center Inspired! Daily Planner Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps t

  • 412 – Looking for an Upgraded Alternative to Etsy? with Jon Lincoln of goimagine

    04/03/2023 Duración: 58min

    If you're looking for your first (or new) home for your eCommerce website - you need to tune in, because this episode is just for you! Today we’re talking about a new eCommerce platform ONLY for handmade creators that offers options not available anywhere else. I say they’re new but they have solid experience under their belt from the last two years of startup and growth. So, what should pique your interest? First, Jon is serious about keeping this marketplace only for true handmade creators. Nobody slips in who’s producing from a factory or justifies “handmade” when in truth it isn’t. The goimagine Marketplace is affordable, provides you direct access and ownership of your customers’ contact information, and promises to stay focused on makers! Almost too good to be true, right? Well, I’ll one up even what I’ve said here. You know you should have a website of your own, too – perhaps in addition to another outside-owned eCommerce site like Etsy or Amazon? One with your own domain name, smooth setup and c

  • Tips & Talk 104 – A Discussion on Large versus Small Craft Shows

    01/03/2023 Duración: 10min

    We are so lucky in our industry of handmade to have what feels like endless options for face-to face-selling. Today let’s talk about the size of a show and how that can affect your success. You may initially thing that larger shows will bring greater results but that’s not always the case. Both large and small shows are worth considering. Testing is always the only way to know if a show will work for you … but there are things to consider to slant the odds in your favor. Resources Mentioned in this Episode Inspired! Daily Planner Start with Confidence Podcasts about Craft Show Booth Tips Tips & Talk 8 - Craft Show Convo 3 Tips & Talk 9 - Craft Show Convo 4 238 - How to Maximize Sales at Shows 353 - You Think You've Tried Everything Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll le

  • 411 – 150 Craft Shows in 3 Years! with Grant and Jennifer Anderson

    25/02/2023 Duración: 01h00s

    This week's show is pretty exciting. As you saw from the title, my guests have participated in 150 in-person shows over just the past 3 years! Given that level of activity, you know they have a ton of experience and a wealth of insights to share. You'll also hear about their unexpected start in business, how they merged into a husband and wife business team, and what they expect in the future. This conversation is jam-packed with great stories to learn from and what can happen if you just start and pave the way forward from there. Grant and Jennifer Anderson are a husband and wife team out of Brownsburg, IN and the owners of Uptown Common. Jennifer started Uptown Common in late 2019 selling macrame products including plant hangers and wall hangings. Grant began adding leather goods to the business booth early in 2020 and shortly after that, they also started selling plants so customers could complete their plant hanger entirely in their shop. Uptown Common travels around the Midwest to artisan markets. T

  • Tips & Talk 103 – Increase Your Confidence and Enthusiasm

    22/02/2023 Duración: 11min

    Do you underestimate confidence and enthusiasm? I realize these are two entirely separate things, but they do go hand in hand in your business and can seriously impact your progress and the success you’ll see in the long run. Let’s define each of these first - so we’re on the same page in terms of what I’m talking about. Then I’ll go into how they affect your business and what you can do to leverage each characteristic for your benefit. Resources Mentioned in this Episode Network Ninja Inspired! Daily Planner Start with Confidence Program Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things, it's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like you find the show and build their businesses too. You can do so right here: Rate This Podcast

  • 410 – Start Your Handmade Business from Scratch with Robin Lee Adams

    18/02/2023 Duración: 50min

    I met Robin at the Chicago One of a Kind Show. She captured my attention for a couple of reasons. Her display drew me in and made me curious about her product. It’s a combination of two other products merged into one. I got just enough information to know I wanted her on the show. That’s how I like to do this when considering a guest I don’t already know. That way our conversation here is genuine. I need to know enough to ensure they’d be a good example for you and it goes from there. Robin has a fabulous business development story to share. If you’re just starting out, you’ll pick up excellent tips and ideas to incorporate into your plans. And for established business owners, there’s a lot here for you too – to reinforce what you’re already doing or to serve as a reminder of best practices. Robin Lee Essentials was born out of Robin’s desire to create her own line of handcrafted ceramic jewelry when she struggled to find pieces that were both functional and elegant. As an extension of that, Robin belie

  • Tips & Talk 102 – Are You Doing This Backwards?

    15/02/2023 Duración: 09min

    It makes sense that for most things in life it’s best if you start at the very beginning, except when it comes to one very important part of your business - the messaging you use to sell your products. In this case, you want to flip the script. It's the old features/benefit story. Describing your product in this way gives them all the specifics to choose and place an order. But they may not be interested in that just yet. Here’s what’s missing with this approach. Resources Mentioned in this Episode Content for Makers Inspired! Daily Planner Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask que

  • 409 – Bath Bombs and a Million Dollar Amazon Business with Ashley Kinkead

    11/02/2023 Duración: 41min

    Today we're talking about how to start an Amazon business - or maybe collaborate with one to sell more of your handmade products. I like to present you with all sorts of options for starting a business of your own. And while we focus mostly on traditional handmade product selling, there are other ways of going about this. It’s all about what you want out of your business and how it fits overall into your full life. So, today we’re going to dig into a business model that’s a spinoff of handmade. If you don’t have a lot of available time, are physically limited, or simply don’t want to make your product yourself, this is a consideration for you. One that can bring in some big money too. Ashley is one of the premiere and rare women in the Amazon seller and eCommerce space. She’s personally sold over $2 million on Amazon.com. And no other woman has worked with more 6, 7, and 8-figure Amazon sellers than Ashley. She took the earnings from her Amazon bath bomb business to found Private Label Mastery in 2017.

  • Tips & Talk 101 – Stop Posing!

    08/02/2023 Duración: 08min

    What do you do when a camera points your way? Probably the same as most people. Do you find yourself totally changing your behavior? It’s like now you have to be “on,” and you analyze and adjust so you’re captured in the best way. While all these tricks make for great photos that show your best self and ones you don’t shy away from, they’re not the best ones for your business. What is natural for you to do when a camera is pointed your way, may send your potential customers in the opposite direction. Resources Mentioned in this Episode Inspired! Daily Planner Get Free Coaching thru a Gift Biz Boost! A Gift Biz Boost is a free one-on-one strategy session discussion a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. Join our community of handmade product makers Gift Biz Breeze is an active and inspiring group of creators at all levels of business de

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