Think Bigger Real Estate

Create a value proposition in real estate is more important than ever before. As competition from a tight market, Big Tech encroachment, and traditional agent competitors, understanding how to create a value proposition in real estate is essential to your ability to survive and thrive in the real estate industry. Chris and I go in-depth on opportunity costs in creating and evaluating value propositions for brokerages and for agents trying to stand out in a tight market. We discuss a myriad of topics including what we can learn from Amazon and Facebook, reducing cost and complexity in the lives of our customers and the role that opportunity cost plays in all of this.