Open The Pod Bay Doors

AFR’s tech editor, Paul Smith knows the in’s and out’s of Australia’s startup & tech sector. He’s not our usual founder or investor-type guest on the pod. However, as a regular reporter on the ecosystem, and a genuinely knowledgeable and well-versed guest, we were delighted to host him this week on #OTPBD and discuss media exposure for startups, the digital shift in journalism, the implications of new technologies and more!Having previously worked for Fairfax in London, Paul moved to Australia and has been working for the AFR since 2002. As an experienced journalist, we quickly deep-dived into one of the biggest ‘needs’ listed by startups in the 2018 Startup Muster Report – Media Exposure. From here, Paul discussed the importance and power of storytelling particularly with regards to pitching your story to journalists.The landscape of journalism has changed immensely throughout Paul’s career which led to the discussion of Paul’s perspectives on journalism in the digital age. Paul mentioned, ‘the industry