Open The Pod Bay Doors

Failure is a topic few entrepreneurs are willing to talk about but many need to hear about. You won't find anyone in the startup ecosystem who talks as openly and eloquently about failure as Jodie Fox. Jodie is an exceptional founder who built an incredible business in Shoes of Prey, the former cult-fashion startup which allowed women to customise their own shoes. A banking and finance lawyer by trade and a dedicated creative, Shoes of Prey was a perfect nexus of the corporate and creative worlds for Jodie.Shoes of Prey was considered a global leader and innovator in mass-customisation and on-demand manufacturing. A vertically integrated business that raised over US$27 million in funding, and with millions of shoes designed, Shoes of Prey changed the way the retail industry thought about product and manufacturing. This popular Aussie startup was founded in 2009 with the vision that personalisation and customisation were the future of retail. Unfortunately, after 10 years of being in business, Shoes of Prey we