The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments.  Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next.  This episode is his story, why he came to us and the goals he has for the next 90 days.  Episode Highlights: 9:40 How iOS impacted John 11:05 John’s three growth goals for the next 90 days  11:52 The importance of a mission that you can stand behind and that speaks to your customers  13:49 How to know when you need to make a shift in your brand  17:21 Hiring a Brand director & delegating the things your not genius in  21:11 How John found the perfect hire   23:57 Building a TikTok marketing strategy  30:07 The stages of growth an owner has to do as the business grows from 6 to 7 figures  36:27 AI software to show outfits on