The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business.  Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press.  She shares her tips and tools on how to get media for your eCommerce business.  Episode Highlights: 5:16 What’s exciting in PR right now: getting back to live events  7:25 Running PR with a small marketing budget  9:24 Earned media vs affiliate marketing 11:13 How to know when your brand is ready for a PR strategy  12:21 Where to start when building a press list for PR 14:46 Tools to keep track of your PR lists  16:44 Writing content that gets picked up 19:49 The types of content that work well for PR 23:29 Shifting to be a story brand over a discount brand  25:33 Applying design thinking principles to your business  30:34 Avoiding burnout and staying