Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Lisa started Earth Sticks five years ago. By her own admission, it was a fluke. She wanted to help out a friend, and before she knew it, she was launching a website and her first product. Earth Sticks are hand-blended essential oils made into a solid stick, each with a different purpose. These essential oils are nature’s way of promoting emotional, physical and spiritual healing by targeting specific body parts and systems without the use of chemical additives and toxins. Today, Lisa’s line has expanded to more than 20 products that are all hand-made from 100% natural ingredients. The Earth Sticks and Scents StoryHow it all started. [4:16] The moment Lisa identified how to make it all come together – the Sticks! [6:27] Product validation came from her friends results when using her Earth Sticks. [8:17] Product development and how Lisa was directed with expansion of the line. [9:56] Business Building InsightsThe first steps in turning your hobby into a business. [12:32] One specific outdoor mark