Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

131 – Retail Survival Tips with Terri King of My Secret Garden

Informações:

Sinopsis

My Secret Garden is a retail store specializing in home décor, unique gifts, boutique apparel, garden accents and more. What started in 1990 in a booth at art shows has grown into a beautiful 12,000 square foot facility in Bay City, Michigan. Today retail is changing at a faster rate than ever before. But Terri loves what she does, even on those challenging days. She says continual learning and change keeps her young. One of her keys to success is the experience customers receive when they walk in the door. Exciting displays and special events make My Secret Garden a place people want to come back to again and again. The My Secret Garden StoryWhy Terri loves her career choice. [4:00] Life before My Secret Garden. [4:59] Terri’s first craft and the Antique Mart opportunity. [5:43] Her first storefront. [7:02] Event – Moms, Muffins and Mimosas. [12:18] Candle Flickering MomentsThe reality of a brick and mortar location sets in. [8:35] Dealing with a major shoplifting situation. [22:55] Business Building Insight