Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Ryann is the founder and designer behind GasparaFlora, a company that specializes in corporate gifting. But it wasn’t always that way. GasparaFlora originally launched in April of 2016 as a company focused on hotel welcome gifts for weddings. Very quickly Ryann recognized an opportunity and chose to pivot. Since that time, they’ve morphed into corporate gifting. Ryann’s passion lies in branding, design and creating unique experiences for her clients and their recipients. She uses intuition and personal style to design thoughtful gifts. Part of her customization skill lies in sourcing local artisans and small-batch companies. Ryann enjoys making every day a special occasion. She says she has never met a glass of bubbly she didn’t like. The GasparaFlora StoryPivoting almost right from the start. [3:34] The GasparaFlora customization strategy. [11:14] Ryann’s first interaction with a potential client. [13:51] Ryann describes one of her favorite designs to date. [21:10] Ryann’s sales style [23:21] Candle Fli