Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Scott started Twice Baked Pottery as a hobby business 8 years ago. At that time he was a criminal defense attorney practicing in the Milwaukee, Wisconsin area. Three years ago, after practicing law for more than 18 years, Scott closed his practice due to stress-related health issues and became a full-time potter and merchant. Twice Baked Pottery has its working studio and store in downtown Racine, WI. In addition to production and running his store, Scott participates in approximately 40 juried art shows each year throughout the upper Midwest. Twice Baked Pottery has come to be known for producing fun, functional pottery for everyday use. The Twice Baked Pottery StoryA huge life alert initiated Scott’s change from law to pottery. [3:22] Scott’s artisan interest came through a gift from a friend. [10:00] The first steps to starting Twice Baked Pottery. [14:57] A description of Scott’s search for his home and studio. [15:17] Company name development. [17:59] Scott’s pricing reality check is, “What would I