Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

It all began in January 2013 when the Soyentist, Derek, and his (then) 9 year old daughter, Erin, were looking for a craft project to work on together. They settled on making candles. Starting with a kit from Hobby Lobby, they soon found that they really enjoyed making candles and loved discovering and creating new scents. Being a high school science teacher, the Soyentist then researched types of soy wax, optimal wick thickness, scents, scent throws … and the experimenting began. Encouraged by the early response, they decided it was time to start marketing their product. The Lab Assoystant, Julie, (a middle school science teacher) developed the name and labels. She also started labeling jars, setting wicks, creating an inventory, and selecting their favorite scents. The product debuted in May, 2013 and things really started hopping. Mad Soyentist is a true family business. The three work together to create a product customers love. The Mad Soyentist StoryIt began one wintery afternoon. [4:13] How they are di