Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Who, what, why, when, where. Back in my college journalism days, these were the necessary points to cover in any article or broadcast. As a business owner, experience has shown me that the first and most important one, by a long shot, is “Why.” Knowing the “Why” of your company is like creating a guidebook that outlines the answers to the rest. The who, what, when and where. It brings direction and clarity to all your decisions and actions. With direction and clarity comes business momentum and growth. Without it there is confusion, random action and stalled or declining results. There are actually two “Whys” and it all starts with discovering what these are for you. They are completely individual. There is no power in borrowing someone else’s “Why.” It’s something you must discover for yourself. We go through the description of the two “Whys” you are after. I’ll give examples from others that will help you uncover your own unique position. This can lead to significant change for you and your business. I’m so