The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV & engagement with better copy. In this episode, Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought.  Topics include - traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook over a product hook (and sell more), and rounding out with web3 opportunities and curiosities.  Sit back and enjoy the ride on this one.  Episode Highlights: 4:11 Chris’s experiment to find traffic channels that work  5:13 Facebook ads right now  7:05 What Chris is doing on YouTube  11:57 What to look for when hiring an in-house copywriter  14:57 Where to hire a copywriter to increase conversion, LTV & engagement 18:12 Creating a brief and working as a team from idea to output  21:19 Story based hooks vs product based hooks  24:21 How to tell a story around your product (that’s compelling & sells) 29:03