The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

When shit hit’s the fan… what do you do?  Almost exactly 2 years past the first COVID lockdowns in the U.S. Austin and Lily team up to share what exactly has been going on and the impacts it’s had on eComm brands.  Learn what’s out and no longer working, get some ideas for where you can focus your energy now and how to win in a post-Facebook world.  Episode Highlights: 0:45 What’s been happening in eComm since COVID hit  3:48 Demand for eComm products right now  7:06 Supply chain issues - what’s next?  10:13 The impact of shipping costs going up 13:35 Facebook isn’t coming back - is it? (how to win in a post-Facebook world) 15:19 How to recession-proof your business  17:49 What’s out and what’s in for eCommerce 19:45 Wartime CEO: how to be one  20:48 Radical focus: how to get narrow and drive results  23:27 Opportunities with organic traffic  23:56 SEO quick tips  24:37 What’s the deal with TikTok  26:44 Referal and loyalty programs that people actually use  27:43 Why you should try direct mail  28:01 YouTub