The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

What opportunities are you leaving on the table with Google Shopping? This is a critical mid-funnel channel that will help you convert more customers.  Eagan Heath is one of the unique people that has experience both owning an eCommerce brand and owning an agency. This episode is about what he's seeing work right now from his access to a lot of different accounts in different industries.  Eagan is an expert in Google Shopping and Google ads and he shares his strategy. (If you’re interested in learning more about Google Shopping Eagan is doing a deep dive on this in the membership on March 16th. You can join the membership here for access.)  Episode Highlights: 5:32 Landing pages & opportunities to optimize ads  12:01 Opportunities to improve your customer retention  15:45 Optimal ad spend ratio for retention and acquisition 21:10 Channels to focus on outside of Facebook 27:24 Using Google’s data to optimize your ad account  29:25 iOS impacts on Google ads  31:04 False beliefs about Google Shopping (and w