The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Have you ever wondered how a few brands crush it with their content marketing, while the vast majority of blogs fall flat? Are you interested in being able to track your blogging efforts? Do you want to know whether you should you be writing your content for shares or SEO? And how much is a realistic minimum investment (in both time and money) to make content marketing successful for you? In this episode, Nat Eliason, former head of Growth at Sumo and the founder of Growth Machine, answers those questions, and more. Join us as Nat talks about what’s working in content creation, how to create a strategy, and whether you should even do it at all. He also drops the truth about the 80/20 strategy related to content creation vs. promotion -- and what he says just might surprise you. Episode Highlights: 8:08 Who should be doing content marketing and what kind of content is successful? 9:20 What’s the minimum investment for quality content marketing? 13:00 The WIKI Strategy and how to use it to plan your content. 1