The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Are you an ecommerce business owner who’s managing your own Facebook ads? Do you want a breakdown of the best tactics to implement right now that’ll help you create and run ads that convert? Then this episode is for you. Dive deep into Facebook Ads with Justin Marshall, from Ad Hoc Media. He talks about specific targeting strategies, optimization tactics for each part of the sales funnel, how to scale and ramp up your ads, and where he’s seeing surprising success (hint: it’s not with the typical CTA button ads). Episode Highlights:   4:35 How Facebook advertising has changed and the ad type that’s out-performing traditional ads. 6:25 The resources that Justin uses to keep up with ongoing Facebook ad changes. 8:13 Automated Rules: What they are and how you can better use them in your Facebook campaigns. 10:45 Why thinking like the algorithm can improve your ads performance. 11:25 How having a higher average order value can improve ad testing and overall success. 14:31 What Justin looks for in a brand before h