The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Have you been wondering about the impact Facebook’s recent data privacy issues will have on digital marketing? Do you want to know what you need to do to get your ads in front of the right audience as social advertising continues to evolve? Then this episode is for you. Master digital marketer Molly Pittman joins us to talk about all things Facebook, Messenger and Instagram. She discusses the three key things you need to launch a successful ad campaign as competition and costs continue to rise, the positive outcome she hopes to see from Facebook following the Zuckerberg hearings, and how to stay relevant as messenger continues to grow as an important advertising platform. Episode Highlights: 4:20 Understanding the current state of advertising on social media. 7:20 The future of digital will include more informed consumers and a more regulated digital space. 10:22 The best way to combat rising ad costs may lie within your offer. 13:30 Why research and this free web tool (hint: you likely use it every day) are