The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

This was one of my favorite episodes to record in the last year. I’ve often struggled with work-life balance and am no stranger to trying things that haven’t worked. This week we bring you a refreshing interview with my friend Victor Delacruz about the ups and downs of entrepreneurial life. Victor Delacruz is the founder and owner of ChristianPlanner.com. Victor shares his journey as an ecommerce entrepreneur - from youth pastor to Air Force Captain to Jazz Piano student at NYU to the business owner he is now. Victor talks about the benefits of having a solid daily routine for optimizing your personal and professional life, and the importance for finding what works best for you. He shares the challenges he has faced within his personal and professional life, and the game-changer tactic he used for growing his email list, gathering customer testimonials, and getting tons of user-generated content that was repurposed for social ads and a successful Kickstarter campaign. Episode Highlights: 5:28 The path to su