The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

148: Ecommerce Marketing Strategy: What Will Get You To 8 Figures?

Informações:

Sinopsis

The number one question I get from ecommerce business owners, whether they’re just starting out or making $4MM a year, is: how do I scale? If you’re asking yourself that question, this episode is for you. In today’s Flash Episode I’ll walk through the big picture strategy that will help guide you on the path to 8 figures. We’ll talk about the three phases of growth, from $0 to $10MM, and what you should be doing at each phase in order to grow your business. I’ll talk about how your role as business owner will evolve as your company scales, and the three levers you should focus on to scale your business. And, I’ll share my #1 piece of advice for what you can do today to kickstart your growth. Episode Highlights 4:03 (Phase 1) The importance of finding a marketing channel that works for you, learning it well and doubling down on it. 5:36 (Phase 2) Now that you’ve mastered the channel, here’s why you need to remove yourself to continue growing. 7:41 Once you've found your replacement, its time to focus on incre