The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Today, I have a special episode for you. For our American listeners, July 2nd is two days before the 4th of July holiday. From here on out it will also be known as the day Custom Audience terms got updated! This is huge stuff right before the holiday. We’re talking about this because after Cambridge Analytica, Facebook has decided to evaluate their process and in my opinion cover their own ass. If you’re delivering ads to custom audiences (you should be) you’re going to need to accept new terms and start specifying exactly where your list came from. These changes will have a direct impact on how you’ll be able to advertise. In this episode, we’ll share what you need to know and how to stay above board. Enjoy! Episode Highlights 4:15 Why Facebook is changing up their custom audience terms 6:00 What you will be required acknowledge when uploading a new custom audience 7:55 How consumers will now be able to see more info on why they are being served ads 8:58 Why you may just have to validate current audiences v