The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

About four years ago, Allan Shoemake was Skyping with his daughter and hated how the poor lighting was impacting the video quality. He strapped a couple of LED lights to the side of his phone case and LuMee was born. Two years later, Kim Kardashian West picked LuMee as one of her “selfie secrets” and the company exploded from there. Our guest Jeremy Horowitz is LuMmee’s Ecommerce Manager. He attended my email Intensive last August and then he went on to have a ton of success with email. In today’s episode, he shares what they've been working on, what's been working well, how they think about growth. I think you’ll really enjoy this tactic and results heavy episode. Enjoy! Episode Highlights 7:03 The email strategies that are currently working for Lumee. 8:50 The pages you should be placing pop-ups to increase your sales. 10:15 Why you should be using heat maps to find the holes in your funnel. 13:46 How Lumee changed their approach once Kim Kardashian West started promoting their cases. 19:50 How surveying y