The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Earlier this week Andrew shared his story, and now we’re turning the tables. Today I talk about how I went from pursuing a career in investment banking to realizing I wanted to become an entrepreneur and eventually starting Ecommerce Influence. Digital marketing has evolved so much over the last decade, especially for ecommerce, and my career has evolved along with it. I’ll share how I built a business I'm excited about while also creating a lifestyle that gives me freedom and flexibility. Enjoy! Episode Highlights 3:54 Why Austin started Ecommerce Influence 5:07 Moving away from the typical agency: The birth of Brand Growth Experts 7:09 Austin's early career pursuits begin in China 8:14 When Austin realized he wanted to become an entrepreneur 9:38 Start-up life and learning how to become an entrepreneur 12:02 If you can sell a $100,000 product with triggered emails, you can sell anything with triggered emails 14:25 How working for a start-up provided the best education for growing a business 16:42 Austin st