The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

176: How One Skincare Guru Built A Thriving Business By Focusing On Her Fans

Informações:

Sinopsis

For over 12 years, Jeana LeClerc has been operating two businesses. She’s owned a local spa in Redding, CA and sold skin care products on ArtofSkinCare.com. Her business has grown and changed over the last decade, but her commitment to her customers has not. In the last year and a half, her business has taken off. She has grown from a two-person team to an eight-person team and completely changed the way she operates. Jeana shut down her local spa and doubled down on her online store. After narrowing her focus her passion for the business has been completely reinvigorated. I love a good founder story and today’s episode delivers. Jeana tells her story and shares a few of the learnings that have allowed her to get to the next level. I hope you enjoy! Episode Highlights 4:53 How Jeana went from being a stay-at-home mom to starting her own business. 8:58 The most helpful thing Jeana learned at her first Intensive with Brand Growth Experts. 10:20 How Google Adwords helped Jeana make a come back after leaving Ama