The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

If You’ve Been Listening To This Show For The Last Few Months, You’ve Heard Us Make Predictions About How To Approach Q4 Advertising. Many of those predictions worked out well. Others, not as much. There were a TON of Facebook bugs this year that came out of nowhere and really fouled people up. Now that we’re through the busiest part of the season, we’re bringing you an episode on BFCM advertising and what we learned. Andrew brought in four top media buyers to give you a detailed Black Friday/Cyber Monday recap. You’ll learn how it went down, what they learned, so you can adjust and improve your strategies going into the new year. Enjoy! Episode Highlights 5:13 How value optimization helped one client get a 7X ROAS during Black Friday. 6:55 The amped-up offer and focused traffic-driving strategy that worked for Ryan Kovach. 8:34 Bid caps: how are they working for low spends vs. high spends. 10:06 What exactly is a bid cap? 11:27 The importance of putting in the work before Black Friday/Cyber Monday that led