The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Today, we’ve got an excellent interview with Wharton Professor and entrepreneur Peter Fader. He's a two-time guest. We wanted to bring Peter back on the show because he’s an expert in customer lifetime value and customer centricity. How do you predict lifetime value? What models should we use to predict lifetime value? This is what Peter spent his entire career focusing on. In this episode, Peter is going to talk about the difference between contractual businesses and subscription businesses. He's going to talk about share some big name eCommerce businesses that on are track to go out of business because of their product-centric model. It's a deep dive into customer centricity, lifetime value, and it's something I think you guys will enjoy. Episode Highlights 4:37  The work Peter Fader did with Zodiac that made Nike wanted to buy it. 8:45 What is lifetime value and its importance to your business. 9:54  Tips on making more money. 10:27  What really sets Amazon aside that makes their number two better than ot