The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

The Google Medic update a few months ago caused a big upset for many people in the ecommerce space. Our guest today, Nat Eliason, is an expert in content marketing and SEO, and he shares his insights into what happened, the outcome, and why he thinks Google is smart for the changes they’ve made, even those some of his own clients were impacted. Nat joins us on the podcast for the second time and you won’t want to miss his discussion about why solid, well-written content is still the best way to drive traffic to your site and his recommendations for the best tools for auditing your site and improving SEO. Enjoy! Episode Highlights: 4:44 Why Nat practices intermittent fasting. 7:36 How Growth Machine has grown over the last year since Nat’s first time on the Ecommerce Influence podcast. 11:10 Why creating awesome content is still the best way to drive traffic to your site. 14:21 Nat explains why it’s better to be paying a bit more for better writers and better content. 15:30 How the 80/20 rule applies differen