The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

As the world of digital marketing continues to become more integrated it becomes increasingly difficult to analyze your metrics across various channels. This is particularly true when it comes to attribution. Late last year Facebook launched a new attribution tool that will allow you, for the first time, to easily compare data across all of your paid channels at the same time. If you’re running ads across multiple channels, you won’t want to miss this episode. Andrew talks about the Facebook Attribution tool’s best features, how to set it up, and why you should start using it right away. Enjoy! Episode Highlights: 5:48 Facebook’s new Attribution tool: what it is and how it works. 7:53 Some of the common issues people run into with attribution. 11:58 Why you should start using the new Facebook Attribution tool. 15:26 How to set up the Facebook Attribution tool. 18:48 A big benefit of the Facebook Attribution tool? Discovering hidden profits. 19:30 The difference between various attribution models and the ques