The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

A few weeks ago Andrew shared his five-step process for optimizing your Facebook ad account. In part one of this two-part episode, Andrew takes a more tactical approach and shares 10 questions he asks when auditing clients’ Facebook accounts to see whether they’re running things in the best way possible. After auditing more than 200 Facebook accounts last year, Andrew has seen accounts that are killing it and those that have a lot of room for improvement. Whether you’re on one end of the spectrum or the other, these questions will help you identify changes you can make to improve what you’re doing on Facebook. Stay tuned later this week for part two of this episode, where Andrew will share the additional 10 questions to ask when auditing your Facebook account. Enjoy! Episode Highlights: 8:06 Question #1: Is user-generated content integrated somewhere in the creative? 9:16 Question #2: Are you utilizing reviews in your copy? 10:53 Question #3: Are you utilizing square video link posts? 12:39  Question #4: Is