The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Earlier this week, Andrew shared the first 10 of 20 questions he asks when auditing clients’ Facebook accounts to see whether they’re managing them to their fullest potential. Today he shares the rest of his tactical questions to help you optimize your Facebook ad account, including questions about audience overlap, value bidding, and your add to cart to purchase ratio. Part two of this episode will give you the full list of questions so you can complete a professional level Facebook audit on your own. Enjoy! Episode Highlights: 3:42 Question #11: Do you have too high of an audience overlap? 4:37 How to know if audience overlap is an issue for your account. 6:31 Question #12: Have you tried or requested value bidding? 9:41 Question #13: If things are feeling stale on your account, have you tried a bid override? 14:16 Question #14: Are you advertising to previous customers? 16:48 Question #15: Have you tried product bundling to bring up the AOV? 21:19 Question #16: Are you remarketing to engaged users? 22:41