The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Too many established ecommerce stores run out of money before they can scale. Over the last several years, I’ve helped 126 ecommerce brands build more profitable businesses. 78 of them scaled into 7-figure businesses. 2 them had $100 million dollar exits. Through this experience, I’ve learned that if you observe certain principles as you scale, you’ll increase your chance of doing it profitably. Today I share my 3-step formula for profitably scaling your ecommerce business. Enjoy! Episode Highlights: 4:10 The two conversations Austin had with clients that inspired this episode. 5:55 Strategy #1 for profitably scaling: Mindset. 6:20 Understanding your business’ DNA to get into the right mindset for growth. 9:40 The tough choices you have to make when you commit to growing profitably. 11:15 Strategy #2 for profitably scaling: Money. 11:32 How to calculate and set a profitability goal for your business. 14:17 Most business owners are paying themselves to little. Here’s how to calculate a fair wage for yourself.