The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

187: Customer Loyalty Secrets From a 7-figure Business

Informações:

Sinopsis

Magical things can happen in your business with a strong brand and a loyal customer base. Bryan Anthonys’ founders Amber Reynolds and Ed Glassman built a seven-figure business, in part by creating a brand and products that their customers feel deeply connected with. Today the husband and wife team share the story of how they built their business, the lessons they’ve learned along the way, and the secret to their customer loyalty. Enjoy! Episode Highlights: 4:07 From hustling on Ebay to building their own ecommerce store: the story of how Ed and Amber started Bryan Anthonys. 8:52 What’s working for Ed and Amber’s business right now. 9:35 Tough lessons learned when it comes to expanding your product portfolio. 10:55 The strength of Bryan Anthonys’ brand and how they design products that really connect with people. 14:44 How Ed and Amber's build customer loyalty. 16:44 Why Bryan Anthonys made the bold decision to have all aspects of their business (manufacturing, shipping, distribution) based in the US and the