The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

The customer purchase journey is no longer a linear path. SEM and YouTube advertising have changed not only the way consumers find products, but also how businesses track where purchases come from. Today we’re joined by returning guest and CEO of OMG Commerce, Brett Curry. Brett shares his expert advice on where to get started with search-driven advertising, the resources to better understand attribution from each channel, and how you can use SEM, Google Shopping and YouTube to increase customer lifetime value. Enjoy! Episode Highlights: 6:04 Brett’s background in SEO, Google Shopping and direct response marketing. 8:12 Search, Google Shopping, or YouTube: which is best for ecommerce and where you should start. 12:42 The importance of understanding why people are on YouTube in order to successfully reach your audience. 15:02 Why Brett thinks Facebook is ahead when it comes to conversion tracking and the importance of understanding attribution across different channels. 17:44 Recommended resources to help bus