The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Success in the ecommerce world doesn’t happen overnight. Our guests today are not only big contributors to the ecommerce community, but are also co-founders of a business they built from nothing to one that now has a cult following. I met Matt and Meredith, owners of Boredwalk T-Shirts, at an Intensive I led a couple of years ago. Today they join us to share the story of how they built their “cult” of customers, including customer service best practices and how they overhauled their hiring process to rebuild a team that is excited about the core values of the company. Enjoy! Episode Highlights: 6:29 How it all started for Matt and Meredith in the ecommerce space. 8:06 The cheeky birth of  Boredwalk T-Shirts. 11:11 The big team and operational changes Matt and Meredith made in 2018 that allowed them to grow their business. 13:45 How Matt and Meredith's revamped their hiring process to find the best people for their business. 18:41 Things Matt and Meredith tried last year on Facebook and Pinterest that didn't