The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

How often have you added a new element to your website because you thought it “looked cool”? The reality is that a jumble of “cool” widgets and features can slow down your site and actually worsen your customer experience. In today's episode, we bring back Kurt Elster who is a specialist in conversion rate optimization and runs an ecommerce website design and development agency, Ethercycle. Kurt shares his insights on the key components of a successful ecommerce website design. Learn the how-tos and what-nots of what makes a great website, including product page design, the importance of great copywriting, and why design actually shouldn’t be your #1 focus. Enjoy! Episode Highlights 5:02 “Ruthless Empathy”: the mindset Kurt says you need to have when analyzing your website. 6:44 The core elements of successful ecommerce website design. 8:46 The questions to ask yourself to determine whether you really need all those widgets on your site. 10:41 How to balance simplicity with complexity in your website. 13:22