The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

If you’ve been having issues with Facebook recently, you’re not alone. My Twitter feed has been blowing up with people talking about the problems they're having and screenshots of breakdowns and errors. So in today’s bonus episode, Andrew and I provide some background on how these Facebook issues started, what changes are here to stay, and what you can do to manage your clients' (or your own) expectations. Enjoy! Episode Highlights: 2:42 When the Facebook issues started and the problems we’re seeing. 6:07 Andrew’s theories on why this massive disruption is happening on Facebook. 8:50 The 4 things you can do to help your client or team when confronting these Facebook issues. 9:18 #1: Show them the data to prove you’re taking action to stabilize the account. 10:18 #2: Send your client this podcast. 11:01 #3: Let them know it’s not permanent. 12:02 The macro trend that’s going to continue on Facebook even after the current issues are addressed. 12:52 #4: Communicate the importance of quality creative and great