The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

196: The Ugly Truth About Why Your Business Isn't Scaling

Informações:

Sinopsis

We know how frustrating it is when your business isn’t growing at the rate you think it should. Andrew and I have gone under the hood of dozens of different companies over the years and now when a company approaches us, it’s easy to spot the ones that will be able to scale up, and the ones that will struggle. Today, we share seven reasons your business might not be scaling and what you can do to fix it. We’ll talk about market size, margins, LTV, and product diversification, and how all of these things impact your ability to scale. This episode will help you identify potential issues and give you solutions for the most common reasons why your business may not be scaling. Enjoy! Episode Highlights: 4:32 Reason #1 that your business might not be scaling: Your market is too small or too cheap. 6:25 What to do if your market is too cheap. 7:50 One solution for scaling up if your market is too small. 8:43 Reason #2 that your business isn’t scaling: Your contribution margin isn’t large enough. 10:29 How to solve y