The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Establishing trust among your customers can be challenging, especially in certain markets. Kevin Chen is Vice President and co-founder of iRestore, a company that sells laser hair growth systems. Despite selling a product with a particularly skeptical audience, iRestore has grown to eight-figures over the last few years. Kevin joins us today to share his story of success. He talks about how he establishes trust and builds social proof with his customers, how he became an expert in Facebook advertising and iRestore’s secret behind their success with video on Facebook. Enjoy! Episode Highlights: 4:51 How Kevin got started in the ecommerce space. 7:24 “Does it really work?” How iRestore gained the trust of a skeptical audience. 9:41 How iRestore keeps their customers engaged during their hair growth journey in order to cultivate social proof once they get results. 11:19 iRestore’s journey from Amazon to Shopify, to Facebook, and when Kevin realized he had a business that worked. 13:14 How hiring an agency helpe