The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

JT Marino wanted to build a company that would disrupt an industry. With Tuft & Needle he did just that, bootstrapping his way from nothing to the largest online mattress retailer in the world. JT, co-founder of Tuft & Needle and now the Chief Strategy Officer for SSB Phoenix, joins us today to share his incredible story. We talk about why customer-centricity was one of Tuft & Needle’s core principles from the beginning, and the role it played in their eventual merger with Serta Simmons. JT shares his thoughts on the importance, as a founder, of having an intimate understanding of how every aspect of your business works, and why they decided not to take any outside investments when they first started out. This is one of my favorite founder interviews we’ve done and I hope you enjoy it! Episode Highlights: 3:52 Introducing JT Marino 5:41 How the friendship and partnership started between the founders of Turf & Needle, JT and Daehee 10:07 How the Tuft & Needle co-founders maintain a strong