The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Advertising plays a big role in any ecommerce strategy. So what do you do if your brand is banned from advertising on Facebook, Google, and Amazon? That’s the challenge faced by Chad Lio, Director of Marketing for Veritas Farms, a company that sells CBD. While not technically regulated by the FDA, there are still many limitations when it comes to advertising CBD. Today Chad joins us to talk about Veritas Farms’ multifaceted marketing approach, and how they successfully drive sales, despite being banned from some of the top ad platforms. He’ll share what’s working for them with influencer marketing, media buying, SEO, and more, and the critical role research plays across their entire strategy. Enjoy! Episode Highlights: 4:48 Chad’s experience in digital marketing and ecommerce. 6:12 Multifaceted marketing: what it means to be the Director of Marketing for a company that sells both online and in retail brick and mortar. 8:02 Navigating the wild, wild west of selling CBD. 12:10 The detailed process Chad and his