The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

If you’ve been on Facebook in the past week, you’ve probably seen an ad from Buffy. What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business. Today Buffy co-founder Shoaib Kabani joins us to cover a range of topics. We talk about everything from product development, to the importance of testing, how landing pages can improve your funnel, and what performance KPIs you have to be thinking about as you scale. , how he thinks about scaling up their business, what's worked for them. Whether you’re a business owner or an ecommerce marketer, you’re going to get a lot out of this episode. Enjoy! Episode Highlights:  4:49 How a desire to change the bedding industry led to the creation of Buffy. 6:21 The training Shoaib got from his start in consulting that’s helped him as an entrepreneur. 7:35 Developing the initial idea and concept for Buffy: providing value and values. 9:31 The process of validating the concept online, on social, and in person before going all in. 12:48