The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

If you’ve been wondering how to improve your Facebook ad creative, you’re not alone. Great Facebook ad creative really sets successful brands apart. But, there’s not a lot of information out there about the fundamentals of building a system to generate ongoing creative and how to test whether it’s actually working. So today we’re breaking it down for you. We talk about how to approach creative if you’re spending $5000 a week or $100,000, the questions to ask before you start testing, what’s working right now in terms of creative sizing, and some new tools you must start using. Enjoy! Episode Highlights 5:48 The amount of Facebook ad creative you need to be testing, and why it’s easier to create content now than ever before. 8:16 Clarifying the correlation between how much you can test and your overall budget. 9:28 A quick and simple way to pull together UGC and create an ad. 13:18 The most common issue businesses run into with putting together new creative. 15:22 A system for new creative development that wi