The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

What would you do if your organic traffic dropped by 90% overnight? That’s exactly what happened to today’s guest earlier this year. Mike Colavita, founder of Fat Buddha Glass, joins us today to talk about his experience being on the receiving end of a big Google slap and how he's recovering from an organic search drop. He shares why his site was dinged in the first place and the changes they’ve implemented since then to make nearly a full recovery five months later. What at first seemed like the worst possible situation turned out to be one of the best things that ever happened to Mike’s business. I know you're going to enjoy this episode! Episode Highlights 5:00 Introducing Mike Colavita and his entrepreneurial journey.  6:45 The birth of Fat Buddha Glass. 9:20 How to raise brand awareness when you’re banned from practically every channel. 12:10 The turning point from part-time business to full-time endeavor. 15:19 Finding new marketing channels through content partnerships and placements. 16:41 The dire e