The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

What if you could double your business with Facebook over the next year? That’s exactly what happened for Oral Essentials when they doubled-down on their FB advertising and focused on scaling up. Oral Essentials CMO, Justin Maddahi, joins us today to discuss some of the game-changing tactics that have helped him grow the business with Facebook. He talks about why he’s shifted to nearly all user-generated content, how he approaches creative testing, and why he’s managing all aspects of Facebook in-house. If you’re trying to scale up your advertising, you won’t want to miss this episode. Enjoy! Episode Highlights 6:15 The birth of Oral Essentials and what separates them from other oral care brands. 8:11 Justin’s journey from science major to CMO. 9:48 Why Justin decided to expand the business beyond Amazon and start owning his own channels. 11:56 The Facebook tactics that helped Oral Essentials see massive growth, including what Justin says you must start doing right now. 13:00 Why shifting to user-generated c