Vigor Life Podcast

I have been a student of sales and persuasion for over a decade now. What led me down this path was a desire to be a better leader, coach and business owner – since sales and persuasion are crucial to all three. The word "sales" often gets a bad rap. This is namely due to the common belief that "sales" = forcing someone to do something; which is an uncomfortable thought for most. In reality however we’re all persuading and influencing and selling every single day of our lives. Whether it’s to our significant other, kids, team, bosses, clients, we are always subconsciously influencing and persuading people. Mastering the art of influence and persuasion (sales fall under that) is important because it allows you to make the impact that you are striving to make in the world. To put it bluntly: if you are serious about helping people, then you must study influence and persuasion. I dive into this topic in this episode – focusing on the 10 lessons that will help you influence others to create impact, and