Customer Centric Marketing For Business With Dan Macinnis

Maddie Grant and Jamie Notter have written a book called Humanise - How People Centric organizations succeed in a social world. Maddie is a well-known blogger and partner in a successful social media consulting firm working with associations and non-profits, SocialFish, and she spent some time with me on this podcast. We discussed how organisations are becoming more engaged with social media and this is creating an environment of transparency. We now want understand the company from the inside out. We want to connect on a deeper and more human level. We explore this changing landscape. What it means to business and the larger community. Resources: Book Humanise Test your organisation