Customer Centric Marketing For Business With Dan Macinnis

Melis is an inspiring human centric strategist specialising service design. As the MD of wearehuddle.com, Melis is in the innovative space of working with CEOs of bluechip companies, in helping them discover ways to do meaningful work. Companies are seeking new frameworks to create a way to navigate decision making and challenges that they are facing. One of these problem is the customer value they provide.Using an understanding of the customers and the organisational world, wearehuddle help create a path where this can be more in sync. Using the framework of design, Melis leads her team in working with companies address strategic questions that challenges the way they create value. In my interview with Melis, we talk about the fliperoo a communication tool that her team use and the enabling role that wearehuddle play in delivering a human experience. Resources: wearehuddle Blog