Customer Centric Marketing For Business With Dan Macinnis

Niraj Dawar is a Professor at the Ivey Business School and with a wealth of corporate experience as an expert marketing strategist. Niraj has wrote one of the most important books I have read as a customer centric marketer this year. Tilt: Shifting Your Strategy From Products to Customers. Key strategic questions that I earmarked in reading Tilt  by Niraj Dawar are as follows: 1. Why do your customers choose you? Make sure it is not table stakes. 2. What business are you in? What business do your customers think you are in? How have they defined you? The answer you give to this question is predictive of how you see your business strategy 3. How is profitability measured? By customer or by volume? 4. Where do you spend most of your effort and energy? – on the service or product you sell or on understanding your customers and consistently delivering value to them by asking one fundamental question: What else do our customers need? “Today ma