Customer Centric Marketing For Business With Dan Macinnis
The Customer Culture Imperative - Interview with Dr Linden Brown
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:39:38
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Sinopsis
It has been a long time in the making but I am so delighted that The Customer Culture Imperative is now on the shelves. I had the pleasure of interviewing Dr Linden Brown from MarketCulture on the new book he has co-written with his son Chris Brown about creating a customer centric culture. What makes this book different from others like Peter Fader's and experts on customer centricity is that it is backed up by research proving the relationship between 7 key customer centric behaviours and business growth. Please enjoy this interview with Dr Linden Brown.